Author : A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

John Quelch

American,  Educator
Total Quotes : 26
Reason Very Brands

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

- John Quelch

Changes Consumer Behaviour

Consumer behaviour changes in a glacial fashion.

- John Quelch

Important Navigation Ease

Ease of navigation is important in both physical and virtual space.

- John Quelch

Tide Rising Optimal

In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.

- John Quelch

Innovation Small Very

Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.

- John Quelch

American Coca-Cola Icon

Coca-Cola is an American icon.

- John Quelch

Going Other Drinks

Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.

- John Quelch

Extra Prime Paying

Paying extra for prime placement can often pay off.

- John Quelch

Want Certainly He Or She

You certainly don't want to market the president as if he or she were a box of breakfast cereal.

- John Quelch

China Exposure Willing

You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.

- John Quelch

Medical Doing Similar

Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.

- John Quelch

Cozy Will Better Off

The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.

- John Quelch

Bring Been Mass

Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.

- John Quelch

Product Been Manufacturers

Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.

- John Quelch

Starbucks Over Specialty

The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.

- John Quelch

Conservative Will More

Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.

- John Quelch

Health Investment View

View health as an investment, not an expense.

- John Quelch

Cultural Definitely

If there is cultural imperialism, it is definitely American.

- John Quelch

India Brazil Critical

Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.

- John Quelch

Faster Corporate Than

Personal brand equity erodes much faster than corporate brand equity.

- John Quelch